Worksheet: Message Development

Copyright
2020
Published By
Berkeley Media Studies Group

This worksheet outlines effective message development that is used in advocacy. It offers a description of how to create these messages while providing some brief examples of what to do and what not to do.

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Resources & Tools

Screen grab of Blog: 7 Things Advocates Should Know When Communicating About Health Equity
Blog: 7 Things Advocates Should Know When Communicating About Health Equity
Resource - Website/webpage
Screen grab of Communicating for Change Trainings
Communicating for Change Trainings
Resource - Website/webpage
First page of Worksheet: Creating a Media Advocacy Calendar
Worksheet: Creating a Media Advocacy Calendar
Resource - Guide/handbook
First page of Newsworthy Elements
Newsworthy Elements
Resource - Guide/handbook
Screen grab of Using Proactive and Reactive Media Strategies
Using Proactive and Reactive Media Strategies
Resource - Website/webpage
Screen grab of How Advocates Can Make Their Issue More Newsworthy: Tips From a Veteran Reporter
How Advocates Can Make Their Issue More Newsworthy: Tips From a Veteran Reporter
Resource - Blog
Screen grab of Overcoming Common Communication Challenges: A 3-Part Series for Advocates
Blog: Overcoming Common Communication Challenges: A 3-Part Series for Advocates
Resource - Blog
Cover page of Championing Public Health Amid Legal and Legislative Threats report
Championing Public Health Amid Legal and Legislative Threats: Framing and Language Recommendations
Resource - Report
First page of Message Delivery: The Interview
Message Delivery: The Interview
Resource - Guide/handbook
First page of What Surrounds Us Shapes Us: Making the Case for Environmental Change
What Surrounds Us Shapes Us: Making the Case for Environmental Change
Resource
Screen grab of Framing 101
Framing 101
Resource - Website/webpage
First page of Worksheet: Overall Strategy
Worksheet: Overall Strategy
Resource
Screen grab of Delivering Your Message
Delivering Your Message
Resource - Website/webpage
Screen grab of Making the Case for Public Health
Making the Case for Public Health
Resource - Webinar
First page of Public Health and Media Advocacy
Public Health and Media Advocacy
Resource - Journal Article
Screen grab of Lessons in Framing
Lessons in Framing
Resource - Website/webpage
Screen grab of Media Advocacy 101
Media Advocacy 101
Resource - Website/webpage
First page of Layers of Strategy
Layers of Strategy
Resource - Guide/handbook
Screen grab of Getting Started With Media Advocacy
Getting Started With Media Advocacy
Resource - Website/webpage
Screen grab of Blog: Are You Reinforcing Your Opposition’s Arguments?
Blog: Are You Reinforcing Your Opposition’s Arguments?
Resource - Website/webpage
First page of Worksheet: Answering Hard Questions
Worksheet: Answering Hard Questions
Resource - Guide/handbook
First page of Blogging Tips for Media Advocates
Blogging Tips for Media Advocates
Resource - Guide/handbook
Screen grab of Using Social Math To Support Your Policy Issue
Using Social Math To Support Your Policy Issue
Resource - Blog
First page of Tips for Writing Effective Letters to the Editor
Activity: Letter to the Editor
Resource
First page of Worksheet: Crafting Effective Op-eds
Worksheet: Crafting Effective Op-eds
Resource
Colored background pattern
Video: Engaging Communications To Create Healthy Environments
Story - Video

Data & Metrics

Hero image of Public Health and Equity Resource Navigator
Public Health and Equity Resource Navigator
Library
Published on 10/22/2021